A Study on the Effect of Social Media Trends on Nigerian Pragmatics: A Case Study of Twitter Hashtag Campaigns
- Project Research
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- NGN 5000
Background of the Study
Social media trends significantly influence language use, and in Nigeria, Twitter hashtag campaigns have emerged as focal points for examining pragmatic adaptations. This study explores how trending hashtags on Twitter shape the pragmatic strategies of Nigerian users. Hashtag campaigns serve as both tools for information dissemination and markers of social and political identity (Eze, 2023). The pragmatic features associated with these campaigns include the use of humor, irony, and emotive language that foster community engagement and collective action. An analysis of tweets containing popular hashtags will identify recurring pragmatic markers and assess their role in enhancing message persuasiveness and engagement. This research aims to understand the interplay between digital trends and pragmatic expression, highlighting how social media influences language practices in Nigeria. The findings are expected to contribute to sociolinguistics and digital communication studies by providing a framework for analyzing pragmatic shifts in online discourse (Eze, 2023; Balogun, 2024).
Statement of the Problem
Despite the significant role of Twitter hashtag campaigns in shaping public discourse, there is limited research on their impact on Nigerian pragmatic practices. Existing studies have focused on visual and lexical elements while neglecting the deeper pragmatic nuances that drive social engagement. This gap restricts our understanding of how digital trends influence language use and interaction. Ambiguities in pragmatic markers within hashtag campaigns may lead to misinterpretation and reduced impact. This study seeks to address these issues by analyzing the pragmatic markers in Nigerian Twitter hashtag campaigns, thereby providing insights into their role in shaping digital communication (Eze, 2023; Balogun, 2024).
Objectives of the Study
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To identify key pragmatic markers in Nigerian Twitter hashtag campaigns.
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To assess the impact of social media trends on pragmatic language use.
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To propose strategies for enhancing effective digital communication.
Research Questions
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What pragmatic markers are prevalent in Nigerian Twitter hashtag campaigns?
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How do these markers influence user engagement and interpretation?
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What improvements can be made to enhance pragmatic clarity in social media trends?
Significance of the Study
This study offers valuable insights into the pragmatic impact of social media trends, particularly Twitter hashtag campaigns, on Nigerian digital communication. The findings will benefit sociolinguists, digital media analysts, and communication strategists by clarifying how pragmatic markers shape online discourse and public engagement (Eze, 2023).
Scope and Limitations of the Study
The study is limited to analyzing pragmatic markers in Nigerian Twitter hashtag campaigns and does not include other social media platforms.
Definitions of Terms
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Pragmatics: The study of language use in context.
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Hashtag Campaigns: Organized efforts on Twitter using hashtags to promote ideas.
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Digital Communication: Exchange of information through online platforms.
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